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National Repository of Grey Literature 2 records found  Search took 0.01 seconds. 
Marketing Planning in the public sector
 Vařbuchta, Petr ; Budíková, Michaela (referee) ; Dohnal, Radek (advisor)
Diploma thesis focuses on marketing, specifically on marketing planning applied from its common form into local goverment. Theoretical part pursues basic elements of marketing and marketing implemented into the sphere of local goverment. Practical part analyses enviroment of local goverment, researches based on its citizens and visitors and drafting marketing plan.
Detailed record
Marketing Planning in the public sector
 Vařbuchta, Petr ; Budíková, Michaela (referee) ; Dohnal, Radek (advisor)
Diploma thesis focuses on marketing, specifically on marketing planning applied from its common form into local goverment. Theoretical part pursues basic elements of marketing and marketing implemented into the sphere of local goverment. Practical part analyses enviroment of local goverment, researches based on its citizens and visitors and drafting marketing plan.
Detailed record

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